I am an idea guy. I can wake up at 3:00 AM with my latest brainstorm. If you think that you will remember you are kidding yourself. I send myself e-mails using a Fire tablet reminding me about my brainstorming. When I get my act together in the morning, with a caffeine boost I can re-examine my crazy. In the old days, that is when the phone call would happen. Today, instead of wearing out your sphere of influence you can prompt a GPT and test your idea for lunacy.
AI doesn’t care if you repeat telling a story. You can discuss office politics, procedures, or even the latest Netflix. Real people are busy and they are tired of hearing your B.S. They have their own sh*t to deal with and may not return a call or a text fast enough to help you with your dilemma. Still, when you get a response you may not be pleased. If you don’t get the feedback want you may dismiss the response and move ahead anyway. Sometimes you need a neutral opinion.
THE BUSINESS IDEA FRAMEWORK
1) Explain your idea
"I have an exciting business concept that has great potential. I’d love your assistance in evaluating its viability. To start, I’ll share the details of my idea with you. Once I've explained it, I’d like you to take on the role of a driven business strategist. Rather than providing immediate feedback or judgment, please ask me three follow-up questions about my idea, one at a time, and then wait for further instructions on how to proceed."
2) Give me some motivation
This step is actually replacing the feedback that you wish for. This uncovers your joy but doesn’t ensure success.
"Now that you’re familiar with my business concept, I want you to inspire me! Give me an electrifying pep talk about why this idea is the most remarkable one you’ve ever encountered. Paint a vibrant picture of enthusiastic crowds flocking to make purchases, my website overwhelmed by an avalanche of visitors, and glowing testimonials from delighted customers pouring in as I revel in my triumph. Let’s make it incredibly dramatic! Share this exhilarating vision and then wait for my next instruction."
3) Identify the pain points
"Next, I want to clearly identify the specific problem my idea addresses so I can market it as the ultimate solution. Please provide me with 10 distinct pain points that my concept could alleviate for potential customers. Then, I’d like you to ask me to identify the three most significant issues from that list. The aim is to highlight those top three challenges to ensure my idea resonates with people and motivates them to make a purchase."
4) Customer profile
"I need to identify the exact individual my product is designed for, so I can reach out to them and assess their interest in making a purchase. This individual should align with the problems we've discussed earlier. Please provide me with 5 detailed descriptions of my ideal customer profile (ICP), incorporating their aspirations, dreams, beliefs, and areas where they lack knowledge. Additionally, include their demographic information and specific pain points. Once you’ve done that, ask me to select the one profile I’d like to concentrate on for this business idea."
5) The Negatives
"Having shared my business idea, ideal customer profile, and the issues it resolves, I now need you to outline 10 reasons why it may not achieve success. Include some reasons that could cause my ideal customers to feel indifferent about what I provide. I will choose the three reasons that appear most likely. For each of these three, please present a counterargument and a strategy to help me navigate and succeed despite those challenges."
6) Assessment
"Based on the information I’ve provided, please assess whether my idea is likely to succeed. Include five brief statements highlighting its potential strengths, followed by five pitfalls to watch out for, particularly in relation to my ideal customer profile and their reasons for apathy. Keep the language clear, simple, and concise."
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7) Elevator Pitch
"Now that you have the information about my business, write a short two-sentence elevator pitch"
8) About Us
"Write a 400 word about us”
9) Feedback
"I’m confident that my idea could succeed, and I want to validate it further. As a business advisor, please recommend ways to identify 30 individuals to talk to about my business concept before I launch. Provide me with a compelling opening value proposition to spark their interest and start the conversation. Also, suggest 5 questions I should ask them. Finally, offer options for securing their commitment, such as collecting a deposit, establishing a waitlist, or getting written confirmation of their willingness to buy."
Conclusion
This method forces you to explore the basic aspects of your idea with the intention of clarity. Sometimes we think of a great idea that solves a problem. Other ideas should face the firing squad. If you have watched Shark Tank, Kevin O’Leary is often a blunt critic. He will suggest pulling the drain before you waste your time and money. Using a GPT and prompting effectively may clarify your perspective or save a relationship.
This method forces you to explore the basic aspects of your idea with the intention of clarity. Sometimes we think of a great idea that solves a problem. Other ideas should face the firing squad. If you have watched Shark Tank, Kevin O’Leary is often a blunt critic. He will suggest pulling the drain before you waste your time and money. Using a GPT and prompting effectively may clarify your perspective or save a relationship.
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